How Entrepreneurs Can Make Recording Promotional Videos Easier

Modern business is rapidly moving into the online space. Audiences are drawn not to dry text, but to dynamic, engaging content. That’s why promotional videos have become one of the most powerful tools for marketing products and services. Yet many entrepreneurs face a familiar challenge: what to say on camera, how not to forget key points, and how to appear confident while doing it.

Recording videos for social media or websites no longer requires expensive equipment. All you need is a smartphone — Android, iPhone, or any iOS device. To make your video look professional, it’s worth using a teleprompter — a tool that displays your script on the screen, helping you speak smoothly and confidently. In this article, we’ll explore the common challenges entrepreneurs face when filming ads and how to make the process easier and more effective.

Why Entrepreneurs Struggle with Recording Promotional Videos

• Camera anxiety — Not every entrepreneur feels comfortable in front of a camera. Nervousness often leads to stumbles, filler words, and awkward pauses.

• Lack of structure — Without a clear plan, promotional videos can turn into an unorganized flow of words that fail to highlight the key benefits of the product.

• Limited time — Entrepreneurs juggle multiple tasks. There’s rarely time for dozens of retakes.

• Weak delivery — A monotone voice or shifting eye contact can make a video seem dull and unconvincing.

Teleprompter as a Solution for Business

A teleprompter for smartphones is an app that displays prewritten text directly on the screen. It allows entrepreneurs to:

• Keep their promotional video structured and focused
• Speak clearly and confidently, without unnecessary pauses
• Maintain direct eye contact with the camera instead of glancing at notes
• Reduce recording time by minimizing the number of takes

Teleprompter apps are available for both Android and iPhone (iOS) devices, making them accessible and convenient for any entrepreneur.

Benefits of Using a Teleprompter for Business Videos

• Confident delivery—With your text in front of you, it’s easier to overcome camera fear and focus on tone, charisma, and expression.
• Cost efficiency—No need to hire a voice actor or videographer. You can film everything yourself using just a phone and a teleprompter.
• Versatility—You can record promotional content anywhere — in your office, warehouse, or store. Your phone and app are always within reach.
• Flexibility—You can quickly edit or rewrite your script for different audiences and even test multiple ad versions.

How to Record Promotional Videos Using a Teleprompter

1. Prepare your script — Write a short ad scenario: identify the customer’s problem, offer a solution, highlight the benefits, and end with a call to action.
2. Set up your app — Upload your text to a teleprompter app on Android or iPhone. Adjust scrolling speed, font size, and background for comfort.
3. Record your video — Keep the phone at eye level and look directly into the camera. The teleprompter will help you sound natural and confident.
4. Edit your video — Use simple editing tools to trim pauses, add subtitles, or background music.

For entrepreneurs, a promotional video is a chance to connect directly with customers and stand out from competitors. To make it persuasive and professional, you don’t need expensive studios or equipment — just a smartphone and a teleprompter app.

Apps for Android, iPhone, and other iOS devices help you record high-quality promotional videos quickly and confidently, keeping your message structured and engaging. With these tools, any entrepreneur can save time, reduce costs, and create content that truly drives business growth.